Discuss and critically analyse the perceptual factors that affect Essay

Discuss and critically analyse the perceptual factors that affect consumer decision making in 2010 - Essay ExampleDecember 9, 2006. April 4, 2011. 12 Beneke, Justin. Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of credit line Management. 4.2. pp. 203-220.February, 2010. April 2, 2011 12 ConsumerReports.org. Chevrolet, Ford, and Subaru jump in brand perception Toyota is tops, according to new Consumer Reports survey. 2010. April 2,2011. 12 Introduction The incompatible companies spread along a global scale are endeavoring to tap newer markets and gain large take of customers through the marketing of results and services on the online sphere. In fact, the development of the internet environment has helped in judicature the purchase decisions of the consumers to a large extent. The development of marketing activities online has helped the consumers to gain access to a larger consequence of options for products and s ervices from large number of companies. Moreover the customer likewise can conduct feasible product and service searches based on price and quality parameters through the online environment which gives them a better bite in taking effective marketing decisions. The online marketing of goods and services conducted through the creation of attractive websites excites some(prenominal) the sight and sound stimulus of the consumers and compels them to go for the product. Websites are designed by the companies through the incorporation of multimedia system textures like strong visual imagery and textual patterns along with superb sound effects. These factors help the companies in stealing the minds of the consumers easily and in compelling them to make the needed purchase. However considerable amount of look has confirmed that consumers tend to conduct purchases more effectively in a physical sphere than depending on the online environment. Thus companies tend to selectively represent some specific products in the online sphere while representing a plethora of different varieties in the retail outlets. (Chen & Quin, 122-123). Growth in the Sales of Electronic Books An article create in the New York Times by Julie Bosman during 4th February, 2011 reflects the growth of sales of books in the online market during 2010. This too reflects the change in tastes of consumers which has again shifted to the literary end as a means of entertainment. The consumers reflect a shift of entertainment interest from viewing televisions to reading books. Surveys conducted shows that books which have mainly countered an increase in the digital sphere mainly belong to the category of children fictions. However certain publishers like Harper Collins also reported that books belonging to the adult fiction category also have sold like sulphurous cakes. This rise in the online sales of the fiction books mainly started during the period of holidays where in the previous days the cons umers were mainly stuck in the television front. The availability of large number of titles in the electronic