Business Plan For Sunshine Bakery Essay

amusement park weather bread makery give be specializing in visually attractive cupcakes and cakes. There has been a operative increase in demand for whimsical, all overindulgent and visually stimulating cakes, and cheerfulness Bakery get out target special events such as wedding ceremonys, birthdays, christenings, bachelorette parties and stork teas.The Products sunlight offers a wide range of speciality cakes. All the flavours exit be open in both cupcakes or cakes. The different flavours on offer be vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry.CustomersSunshine will localise on three distinct customer instalments. The first convention is the wedding assemblage. This segment is outgrowth at 15% a year with 32,000 say-so customers. The arcminute niche is the parties root. This segment is also growing at 15% with 14,200 potential people. The live group is the individual purchaser (walk-in) group. This niche also is growing at 15 % with 48,000 possible customers. counselling TeamRecognizing the importance of t checker-hearted capital, Sunshine has assembled a strong vigilance team. The team is led by Merlin Hull. Merlin comes to Sunshine with 10 years of baking nonplus. In addition to her manufacturing specific experience, Merlin has had 2 years of management experience. Robert Morgan brings financial skills to Sunshine after a 15 year certified public accountant career. Marlene Hendricks will lead the marketing efforts having participated in her consume PR firm. Lastly, Debbie Reitz will be on the team as an assistant baker with over five years of experience.ObjectivesTo establish a working storefront for Sunshine Bakery.To develop the strong presence in the association needed to pay sales goals. To develop a full menu by the end of the second quarter.MissionSunshine Bakery aims to be a foot in the community creating aneighbourhood atmosphere where customers feel gentle and become instant regulars .We seek fair and responsible profit, enough to obligate the company financially healthy for the long term and to fairly film owners and gradeors for their money and risk.Company SummarySunshine Bakery will be located in business district Mellville in a historic building. This down town district is a really popular destination because of the historical computer architecture for weekenders and tourists.Company OwnershipCurrently Sunshine Bakery is a touch on proprietorship owned by Merlin Hull. Eventually, as the company becomes open, Sunshine Bakery will apply to be incorporated.Start-up SummaryThe primary spending to establish the Sunshine Bakery is the mortgage loan estimated at R1,750,000 to get the vacant space on 7th street. The building was previously apply as a bakery and we plan to buy the used equipment on with the space. This cost is also calculated into the loan estimate. Merlin Hull intends to invest R70,500 of her savings to cover the a nonher(prenominal) co st of start-up.These costs include denote brochures.Bakery ingredients.Insurance.Bakery accessories, i.e. paper bags, cartons, etc.ProductsSunshine Bakery lets specialised cakes and cupcakes at premium prices for special occasions. The pursual flavours will be procurable vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry.Market Analysis SummaryOur concentrate on will be to target weddings, birthday parties, Easter celebrations, bachelorette parties and stork teas.Market air divisionOur target market consists of three groupsThe Wedding GroupThe wedding industry is booming and Sunshine bakery will focus on this group for whom a premium price can be charged for change and custom made cakes or cupcakes.The Parties GroupThis group will in all probability pre-order a variety of flavours, and it is not such a labour intensifier order, because they will probably go for the less expensive option of choosing our banal products.The Individual Buyer or Walk -in GroupSunshines premises in the Bellville area, is a very popular destination because of the historical architecture for weekenders and tourists, which makes this segment a lucrative option. We will focus on window display to attract passersby.Target Market Segment schemaIn our target market, we will mainly focus on the wedding group since they will spend the to the highest degree per order. We expect that the parties and the individual buyer group will make up a smaller deal of our customers. We are specifically filling the speciality cakes needs of the wedding group, so we expect the most business from this group.Industry AnalysisSunshine Bakery competes in the Food Services Industry. In addition to competing with other specialized cakes bakeries, it competes with all restaurants, delis, bakeries and supermarkets for a share of its customers food expense. Sunshine is most concerned with competitors who differentiate their products and services with a creative and arty focus. Because this group is so large, Sunshine has chosen to limit its analysis to other specialized cakes bakeries.Competition and Buying PatternsCurrently there are two bakeries in town that provide specialized cakesCupcakes from HeavenStrengths Stocks freshly baked cupcakes and cakes. Well-established bakery in town. Sells cakes in local grocery stores. WeaknessesDoes not provide a wide selection of flavours. Furthermore the texture and flavor of their cakes is very dense and lacks zest.Life is Beautiful PatisserieStrengths Makes cakes and brownies every day. Will make custom-ordered non- gluten cakes.Weaknesses Does not produce a wide selection or large measuring of cupcakes. Their main focus is traditional flavour large cakes.Strategy and capital punishment SummaryOur strategy focuses on serving a niche market with quality goods. We are determined to become a part of the communityan establishment that becomes as much of the community as a church building or local grocery store. To achieve these goals, we will provide the following(a) Friendly, neighbourhood-feel atmosphereQuality baked goods for everyone to enjoy at a fair priceVisually attractive cakes and cupcakes java sales will be higher in winter months, and for summer months sales of sodas Competitive marchOur competitive edge is our quality of goods. We use only products of the highest quality that establish incredible feathery cakes that cant be matched. We also focus mainly on whimsical and modern flavours and designs. The other bakeries in town focus on traditional flavours.Sales StrategyOur strategy focuses on building a customer base by providing good customer experience. With the addition of the coffee bar and lunch menu in ahead of time spring, we hope to have customers make the bakery their one-stop destination for breakfast or lunch. In the summer, when we open the outdoor patio, more and more customers will make the bakery a destination for their lunches more often since the atmosphere w ill be so pleasing.Sales ForecastOur sales forecast assumes the following changesCake sales in the summer months will be sparingly higher since the wedding season is at its peak during summer months. Coffee sales will increaseduring winter months.Please insert a Sales forecast graph here, indicating the projected sales for 12 months.Management SummaryMerlin Hull is the founder of Sunshine Bakery. She brings to the bakery her experience as a baker and as an entrepreneur. She has worked as a baker for over 10 years including two years as an assimilator in a well-known Paris patisserie. As a teenager she helped her parents at the familys general store, both in sales and marketing. For her last two years at her familys store, she was the general employee manager. Her duties at the bakery will include employee hiring and training, head baker and store management. Robert Morgan has run his own successful CPA consulting firm for 15 years. His duties will include the bookkeeping, blood line management and stock fulfilment. Marlene Hendricks runs her own PR company and will be assisting the Sunshine Bakery in its marketing campaigns on a underemployed basis.