Chain Gear Limited. Objectives, Mission, Products Essay

image & appurtenance throttle is a new play along that provide provide high quality bicycle accessories. range & sky Limited is scheduled to take operations on January, 2014. The club pass on provide four types of accessories that include saddle bags, Led motorbike, Air kernel lightsome and iPh single bike mount. These convergences volition help improve the performance and sanctuary of bicyclesChain & power train Limited will object small and forte sized companies, wholesalers, retailers and within the Yankee check of Michigan including Detroit and surrounding aras as well as Southern Ontario. Our harvestings will be positi iodind as high-end accessories. currently there be no other companies exchange these accessories in the Northern part of Michigan. The potential commercialize for confederations product is promising. before long there are over two million bicycles owners in Michigan. We are seeking 1 million to be theatrical roled in the productio n, packaging, trade and overhead as well as for short term detonating device needs. The phoner plan on achieving direct gross revenue of 100,000 in the target market in the beginning(a) year of operation. The company plan to market their products aggressively in order to realize high profits. However, the company has ceased selling 2i bike helmet.ObjectivesSales of 1,000,000 in June 2014 and 1.5 million by December, 2014Gross boundary hound higher than 75%Mission Chain & gear Limited offers reliable, high-quality products. The company must get financial balance, charging haveable prices to their customers.Company Summary Chain & Gear Limited is a new company that will be providing unique accessories much(prenominal) as saddle bag, iPhone bike mount, LED cps Air Pump inflames and coffee cup holder. As a company grows it will focus improving its product to keep abreast with technology. It will also form alliances with other companies (Petrie, 2008 p12).The total st art-up expense which includes legal costs, stationery, logotype design and related expenses comes to 1 million. 800,000 will be raised by means of your bank and the remaining 200,000 will come from personal savings. Start-up assets that are demand include 50,000 in short-term assets like office furniture and 150,000 in initial cash will be used to handle the first few months of operations since the gross sales and accounts receivables plays with the cash flow.. The firms offices are located on lower side of Ann Arbour, Michigan.Products Chain & Gear Limited offers high quality new products that will change the twist of bicycles and also improve iPhone bike mount The iPhone Bike background for iPhone allows one to attach an iPhone to a handlebar of the bicycle such that one can use GPS or an appropriate app to track ones position, speed or distance travelled temporary hookup one is still riding. The iPhone Bike Mount is a weather proof chance that has a welded touch-sens itive membrane that lets your iPhone be completely protected from effects of the weather and still be fully functional. The inside of the iPhone Bike mount case is lined with silicones that assist in shock resistance.The iPhone Bike Mount pivots so that you can use the iPhone in a portrait or in a landscape mode. It has a membrane protected openings for front and rear camera lenses that lets one necessitate video or pictures while still riding. It also have a recess in a silicone liner that accepts charge cables which is adequate for stems and handlebars with a diameter of 36 mm (1.6) or smaller.It has a case dimensions of 13.2 8 3 cm (5.8 3.2 0.7), case weight of 90 g (3.0 oz.) and a bracket height of 1 cm (0.4) (Weston,2011 p.27). file bags Saddle bags carry tire inflation kits, tools, spare tubes, , keys, and the like. Saddle bags offer gentle mounting, convenient access and an out-of-the-way position underneath your saddle. Saddle bags are sleek and small. They are i deal multiplicity of cycling styles such as a weekend warrior, hard-core commuter, touring expert, some(prenominal) on-road and off-road. They have features such as Rear Zipper Closure, Inner polyester pocket on the side, Safety light attachment, post attachment, Inner mesh pocket on lid, Stiffener along sink and bottom of bag, Reflective elements on lid, three Adjustable side secure straps for saddle bags attachments and one Velcro rear strap for the seat. They are obtainable in black and blue colour, Small, Medium and Large. Their measurement is (H x W x D) (S) 4.75 x 2 x 2.75, (M) 5.5 x 2 x 3, (L) 6 x 2.75 x 3.5, weight (S) 1.05 oz., (M) 1.2 oz., (L) 1.4 oz. And fabrics S70DL Polyamide siliconized / 210D adamant Rip stop PU coated Polyamide (Weston, 2011 p.23).LED cycle Air Pump Lights LED wheel around Air Pump Light installs air tap easily on the tire and flashes vibrant color when one wheel around. It has an assortment of, Yellow, Red, Blue and Green, giving ones r oadside style a funky and bright edge. LED cps Air Pump Lights functions by enhancing visibility and alertness of oncoming job that they are sharing the road (Petrie, 2008 p.26).Cup holders Cup holder enables the bicyclist to snap onto handlebar. It is constructed out of two sound and a steel echo without screws and glue. Rings are of contrary sizes such that cyclists can flip a cup holder over depending on the size of the drink. It comes with little remembering cube which fits inside the spring. Our cup holder hold two rings together in order to keep it neat and tidy when it is non being used. Cup holders are available in black, red, and white and super acid (Weston, 2011 p.36).Competition Comparison The competition comes in various forms. Most of our enemy is retailers. Our competitive advantage is that we can buy our products in bulk. This lowers cost such that we can afford to sell at low prices. We can afford to approach other companies and form alliances like amazon.com. The endorse competitor is Bicycle World. They are already established with good distribution channels. The advantage we extol over them is that Chain & Gear Limited sells to wholesalers, retailers and to the company will start with general corpo regularise brochures to help establishing the positioning. This brochure will be part of start-up expenses.Chain & Gear Limited will at first be positioned as a company that offers cheap products. Our main strategy is to take strong loyalty from customers. We will promote our products as the most technologically advanced on thePricing We will price our products in line with the other leading products. A pricing chart is shown below. To support these prices, i carried out a research to determine prices offered by other players. look into involved interviews and conversation.Product Unit PriceiPhone bike mount22Saddle bags24Cup holder 10LED Bicycle Air Pump Lights40Promotion We will begin promoting our products through the following several avenues. These include Direct mail campaign, campaign for imprint advertising, Email web promotional campaigns. Company website will be certain to supplemental to these efforts.A direct mail campaign will start instanter with special time-limited pricing discounts for those who place order within one week after the date trading started.DistributionProduct will ab initio be sold through direct sales force and on the company website.Our sales strategy that we employ is directed towards equipping the sales force with a lot of information to help them understand both the product and the market.Cloud cypher story software is report software hosted on a remote server. It provides accounting and finance capabilities to firms in a appearance similar to a Software as a Service course model. Data sent to the deprave, is processed and returned to a user. All the application functions are performed on off-site and not on the users desktop.In cloud calculation, users can remotely access software applications through the Internet or other networks through cloud application service provider. Cloud computing accounting software frees a business from having to incur the cost, install and maintain software on personal computers. It also permits employees working in a remote or branch office to access the same data and the same version of the software.In most cases, application providers charge found on usage as compared to site license fees that are associated with conventional accounting software deployments. Accounting data backup and disaster retrieval is more often than not a part of ones cloud computing accounting software account (Arias, 2011 p.35).Types of Cloud computingXero Xero gives features that are needed in a cloud accounting software. It connects to ones bank and pulls in proceeding on daily basis thence reduce manual data entry. It also does invoicing. They have the developer friendly API which allows trey party develop ers to integrate apps into Xero One of the. It also has capabilities of bank reconciliation. Xero are playing area smart. It will automatically match the transactions that are downloaded from ones bank to transactions he or she created in Xero to help change magnitude the reconciliation process (Arias, 2011 p.36).It is generally considered as one of top accounting apps in Apple App Store. They target the mobile entrepreneur who is enabled to use their iPad for accounting purpose.Wave is a cloud accounting system that is for free. Wave connects with ones bank such that one can categorize his or her transactions. Its a fairly simple system to use. The learning breaking ball is quite low.One can snap pictures of emolument and are uploaded into the receipts tab in Wave. Wave will then attempt to categorize and extract the key data needed.For a start up company Xero is recommended. This is because it can be downloaded easily using a smartphone. It also report to learns on the go such that it attempt to predict your future transactions based on the past transactions (Arias, 2011 p.45).The focusing team for Chain & Gear Limited is a diverse group that has strong skills in marketing and sales, finance and operations. Our primary criteria for hiring these executive positions are based on extraordinary past achievement.Mr Chan brings 25 years of marketing and executive management expertise. Immediately prior to Chain & Gear Limited Mr Chan was CEO of alphabet Corporation. He successfully reorganized the company, streamlining operations and improving profitability.He has held different management positions Mr Ricky has MBA from the San Jose State University.Jane Doeseski will join Chain & Gear Limited after ten years at EFG Software, Inc. She served recently as senior(a) market Director and holds an MBA degree from Harvard University.Jon Smyth will join Chain & Gear Limited as Vice President of Finance. He worked. He worked in CDE Widgets, for 12 years, holding m any executive finance management positions. Mr Smyth has a strong financial background and experience at both start-up and gravid corporations. He graduated from Berkley University with a degree in Accounting.The Financial PlanFinancial ask Summary Investment funding needed for the capital expenses and operating expenses that are for the first year of operation.Computer/Electronic Equipment 90,000Office Furniture 16,000Marketing Materials/Promotions 215,000Office Lease for one year 60,000Utilities 12,000Inventory/Packaging setup 35,000Salaries/benefits 780,000TOTAL Financing Needed =SUM(ABOVE) 1,208,000.00Revenue Model Chain & Gear Limited revenue will be raised through product upgrades, sales, and annual renewals of the support contracts. Future ways for revenue include product training workshops and a bi-monthly magazine.In the first three months, financial control is based on projections for sales for the first Phase. The second Phase will start in March of 2014 phase three in June of 2016 while the fourth phase will begin in September of 2014. The second assumption is that sales projected for year one are 1.2 million. Commissions on sales are figured on 75% of total sales (Assuming that 30% of the sold units will come from the sales in the website as well as other direct response sales). Commission rate is 12%. Financial Statements are in the Appendices of the business plan.ReferencesArias, T. (2011). The cloud computing applications handbook everything you need to know about cloud computing applications. S.l. Emereo Pty Limited.Petrie, K. (2008). Bicycles. Edina, Minn. ABDO Pub..Pinson, L. (2005). var. of a business plan a step-by-step guide to construction a business and securing your companys future (6th ed.). Chicago, IL Dearborn good deal Pub..Velte, A. T., Velte, T. J., & Elsenpeter, R. C. (2010). Cloud computing a practical approach. New York McGraw-Hill.Weston, O. (2010). Bicycle accessories and doctor supplies bicycles, motorcycle a ccessories, motor accessories (Nachdr. der Ausg. Montreal Toronto Weston Winnipeg Vancouver, Canada Cycle and Motor Company Limited, 2010. ed.). Bremen Europ. Hochsch.-Verl..Young, P. (2008). Business plan. Chandni Chowk, Delhi spherical Media.Source document